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September 9-10, 2025

Remote

STRAT 2025: Wrapped

STRAT 2025 brought together global UX and product leaders to redefine design for the AI era. Everything you missed from STRAT 2025 is now available as a complete collection. Get instant access to all 11 expert presentations, workshop recordings, and downloadable resources for ongoing learning and implementation.

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Past Sponsor & Partners

STRAT 2025 Schedule

The Conference featured two days (Sept 9-10) with inspiring talks on AI-driven design and hands-on AI Skill Labs for practical upskilling for your team.

7:00am-8:00am EDT

1:00pm-2:00pm CEST

Christine Welsh

How to use AI for UX Research: A Practical Hands-On Guide

Key Concepts to Listen For:

What safeguards are necessary so AI-generated research artifacts do not undermine researcher credibility?
Which phases of the research cycle should remain firmly human-led once transcription and clustering are automated?
How does reallocating time from data administration to stakeholder alignment change the value proposition of UX research inside organizations?

Presentation (30 min)

8:00am–9:00am EDT

2:00pm–3:00pm CEST

Vincent Buil

Pattern Library for Responsible AI

Key Concepts to Listen For:

How should UX professionals turn abstract regulations into patterns that engineers and designers can actually use?
What design moves prevent clinicians from over-relying on AI while still letting them benefit from it?
How can a pattern library make responsible AI recognizable and consistent across different healthcare products and systems?

Presentation (30 min)

9:00am–10:00am EDT

3:00pm–4:00pm CEST

Nirbhay Agarwal

Building AI Skills that Align with Core UX Concepts

Key Concepts to Listen For:

How should UX teams adapt long-standing principles into patterns that fit probabilistic, non-deterministic systems?
What design strategies can keep AI agents useful and safe when they can perform actions (like booking or canceling flights) on behalf of users?
How do we communicate uncertainty, constraints, and provenance in ways that increase trust instead of eroding it?

Presentation (30 min)

10:00am–12:00pm EDT

4:00pm–6:00pm CEST

Dr. John Whalen

Hands-on with Synthetic Users: Customer Research’s Future

What You Will Learn:

How to create lifelike AI personas (synthetic users) and synthetic experts, then deploy them across your research operations from stakeholder alignment to concept testing;
Standards for persona creation, interview protocols, and confidence grading to integrate synthetic users into your research ops and decision-making processes;
When synthetic users can reveal insights you can't get from people versus when humans remain irreplaceable, plus best-practices guide and copy-paste prompt templates.

AI Skills Lab (120 min)

12:00pm–1:00pm EDT

6:00pm–7:00pm CEST

Break

Take a moment to relax, enjoy a drink, or step outside for fresh air, and get ready for what’s coming next 🧘🏻

1:00pm–3:00pm EDT

7:00pm–9:00pm CEST

Greg Aper

ChatGPT + Relume + Figma Workflow for UX/UI Design

What You Will Learn:

How to combine ChatGPT, Relume, and Figma into an AI tool chain workflow that efficiently progresses from user stories to wireframes to visual design while significantly reducing time to quality;
A modular framework that can be customized for individual, studio, and corporate design workflows, tested with global teams at Netflix, Logitech, and Bloomberg;
Access to a FigJam board packed with AI design resources to use during the workshop and take home for future projects.

AI Skills Lab (120 min)

3:00pm–4:00pm EDT

9:00pm–10:00pm CEST

Gavin Lew

UX Evolved: Navigating Research and Design Beyond the Obvious

(Content pending — transcript not yet uploaded)

Presentation (30 min)

4:00pm–5:00pm EDT

10:00pm–11:00pm CEST

Jeff LaFlam

How UX’ers Can Add More Value to AI Teams

Key Concepts to Listen For:

How can UX teams help prioritize which AI capabilities are worth developing by grounding them in real user needs?
What role should form factor, tone, and iterative co-creation play in shaping a trustworthy AI experience?
How can transparency (what and why, not just how) and user controls (implicit and explicit) be combined to sustain trust over time?

Presentation (30 min)

5:00pm–6:00pm EDT

11:00pm–12:00am CEST

Greg Nudelman

Hands-On UX Design for Agentic AI

Key Concepts to Listen For:

How should UX adapt when AI products are trained, not programmed, and outcomes can’t be fully specified upfront?
What does it mean to design for the “beating heart” of an AI system (data flows, trust, error handling) instead of surface decoration?
How can teams collapse silos and co-own AI product success when UX, data, and dev are inseparable?

Presentation (30 min)

7:00am–8:00am EDT

1:00pm–2:00pm CEST

Discuss Day 1 Highlights and Key Insights

We’re going to have an open conversation on the topic with multiple speakers. All are welcome to participate.

Open Discussion

8:00am–9:00am EDT

2:00pm–3:00pm CEST

Remko Vermeulen

From Automation to Co-Creation: UX’s Impact on AI

Key Concepts to Listen For:

How should UX teams decide when AI is truly the right solution, and when it should be rejected?
What design strategies best surface sources, highlight uncertainty, and give users confidence in AI outputs?
In moving from automation to co-creation, how does the role of UX expand beyond interfaces into governance and trust-building?

Presentation (30 min)

9:00am–10:00am EDT

3:00pm–4:00pm CEST

Kathryn Campbell

How to Build an AI Learning Organization

Key Concepts to Listen For:

What frameworks can managers use to upskill whole teams when learning styles and levels of AI fluency vary widely?
How can experiments like hackathons or design sprints accelerate AI adoption while avoiding wasted effort or rework?
What procurement models let teams explore emerging AI tools safely without undermining corporate security?

Presentation (30 min)

10:00am–12:00pm EDT

4:00pm–6:00pm CEST

Dave Brown

Designing for AI: UX Patterns, Practice, and Product Differentiation

What You Will Learn:

A practical framework of AI design patterns including expectation framing, expressive input controls, and confidence visualization to create more intuitive and trustworthy AI experiences;
Real-world examples and applications from Qualtrics and AWS showing how to move AI products beyond novelty toward meaningful differentiation;
Hands-on experience applying these patterns in guided activities, plus skills to evaluate your own products and improve cross-functional collaboration with product management, engineering, and data science teams.

AI Skills Lab (120 min)

12:00pm–1:00pm EDT

6:00pm–7:00pm CEST

Break

Enjoy your Coffee

1:00pm–3:00pm EDT

7:00pm–9:00pm CEST

Kshitij Agrawal

Vibe Coding for Designers

What You Will Learn:

How to transform static designs into interactive prototypes using AI for ideation, prompting in Cursor, and iterating with different LLMs;
Techniques for building internal tools and launching features faster through AI-powered design workflows;
Hands-on exercises to solidify your skills plus access to a starter Designer Development Kit for immediate application.

AI Skills Lab (120 min)

3:00pm–4:00pm EDT

9:00pm–10:00pm CEST

Ranjeet Tayi

Designing Human-Centered AI Agentic Experiences

Key Concepts to Listen For:

How do we decide which use cases are appropriate for agents, and which should stay human-driven?
What UX practices ensure that agent behavior (plans, reasoning, feedback) is transparent and auditable?
How can designers balance automation with user control so AI acts like a cofounder, not a loose cannon?

Presentation (30 min)

4:00pm–5:00pm EDT

10:00pm–11:00pm CEST

Tami McBride

Designing AI with Confidence: Align, Review, Measure

Key Concepts to Listen For:

How can UX teams use early alignment to prevent scope creep and painful pivots in AI projects?
What criteria should design reviews apply to judge readiness, especially when outputs are probabilistic and evolving?
Which trust metrics most convincingly demonstrate that AI features are safe, reliable, and adoptable in production?

Presentation (30 min)

5:00pm–6:00pm EDT

11:00pm–12:00am CEST

Kay Hofmeester

The Body Is the Interface: Symbiotic AI for the Next Generation

Key Concepts to Listen For:

How should designers measure success in generative UX if completion rates on fixed flows are no longer the right metric?
What does it mean to design for silence as a feature in continuous, body-worn AI experiences?
How can trust be maintained in systems that adapt moment-to-moment, blending autonomy with user control?

Presentation (30 min)

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Presenters Lineup 2025

Our presenters are carefully selected industry leaders who have deep experience creating human-centered AI products. These industry leaders bring cutting-edge insights and proven strategies to shape the future of research and strategy.

Kathryn Campbell

Director of User Research

Ranjeet Tayi

Director UX Design (AI)

Gavin Lew

Managing Partner

Christine Welsh

VP Experience | B2C

Kay Hofmeester

Design Director

Jeff LaFlam

Senior Product Researcher

Greg Nudelman

Author of "UX for AI"

Dave Brown

Director UX Design

Greg Aper

Chief Exploration Officer

Tami McBride

Sr. Manager, AI Product Design

Remko Vermeulen

Head of Product

Kshitij Agrawal

Founder

Dr. John Whalen

Author of Design for How People Think

Nirbhay Agarwal

Sr. UX Designer

Vincent Buil

Lead Data & AI Designer

Get Access to the Complete Collection from STRAT 2025

Since 2013, STRAT has equipped product leaders on three continents with the design strategy playbooks to out‑perform the competition. Now you can get instant access to everything from our 2025 edition focused on human-centered, sustainable AI; Available as a complete digital collection.

11 expert presentations from industry trailblazers

Searchable content library organized by topic

Downloadable slide decks for your reference library

Practical resources & templates you can implement immediately

Learn from expert-led instruction and case studies

90-day unlimited access to all materials

$2,795

$295

get INSTANT ACCESS

WHAT’S IN THE STRAT 2025 COLLECTION?

AI + UX Product Design Strategy

STRAT 2025 was a dynamic two-day online conference held September 9–10, 2025, where global UX and product leaders converged to redefine design for the AI era. Since 2013, STRAT has empowered professionals with cutting-edge design-strategy playbooks. This collection captures everything from our deep dive into human-centered, sustainable AI product design—including all expert-led sessions, real-world case studies, and hands-on AI Skill Labs. Curated by industry trailblazers, this comprehensive library equips you to transition from traditional web/app workflows to innovative, AI-powered solutions. Access the insights that helped attendees up-skill and lead the future of empathetic, impactful design!

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What You Get in the STRAT 2025 Collection:

Complete video library accessible anytime, anywhere

11 expert presentations on AI-driven design with downloadable slides

Full AI Skill Lab recordings with practical templates and resources

Expert-led case studies on sustainable AI products

World-class instructors with deep AI design expertise

What Our Attendees Say

We have helped thousands of professionals to succeed in Product Design Strategy and Innovation. Here is what some of past STRAT attendees say:

Martina Hirschler

Design Strategist and Product Designer @ XXXL Digital

There are so many different frameworks and tips that I will be able to right away start applying in my job, so super insightful.

Anthea Chong

Service and Product Design, Senior Manager/Manager @ Ministry of Manpower, Singapore

AI, the topic of AI, it's usually very ambiguous, a bit amorphous, but they managed to bring structure to how to really rigorously apply it to the company's context and to really contextualize it for your company's work and the use cases in it. So So thought that was really helpful.

Chrissy (Tiggeloven) Welsh

Director User Experience Design | Wholesale Banking @ ING Nederland

A strategy particularly around AI usage and how to bring that in to actually how to manage a customer experience and user experience, that I really loved a lot because strategy is a differentiator for me.

Niovi Dimitra

UX Designer @ ABN AMRO

A lot of interesting use cases on how they already implement a lot of AI technology in their work.

Jia Yi

Behavioural Science | Human-centred Design & Innovation | Capability Building in Government @ Ministry of Manpower, Singapore

I found it very insightful in terms of just seeing how business strategy can be translated into practical AI visions and plans. That was very interesting for me.

Lena Funk

Experience Strategist and Innovation Consultant @ Publicis Sapient

Actual practical templates and frameworks that I can just steal and copy and use for my work, so that is really useful.

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Expert Curation

STRAT Board Of Advisors

STRAT events are developed with guidance from industry leaders who care deeply about human-centered AI product design. Our current Advisory Board members are shown below.