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STRAT 2025 is a dynamic two-day online conference on September 9–10, 2025, where global UX and product leaders converge to redefine design for the AI era. Since 2013, STRAT has empowered professionals with cutting-edge design-strategy playbooks. This year, we’re diving into human-centered, sustainable AI product design through expert-led sessions, real-world case studies, and hands-on AI Skill Labs. Curated by industry trailblazers, STRAT equips you to transition from traditional web/app workflows to innovative, AI-powered solutions. Don’t miss this chance to up-skill, connect, and lead the future of empathetic, impactful design!
UX research is evolving fast, and AI is becoming a powerful partner in the process. In this 30-minute session, Christine will demonstrate how to bring AI directly into your research workflow to save time, uncover deeper insights, and make your outputs more actionable.
This is not theory, it’s practice. You’ll walk away with a clear view of how AI can take on the heavy lifting in UX research, while leaving you more time to focus on asking the right questions and shaping better experiences.
Tools: Chat GPT & Microsoft Teams. You can use any transcription tools and LLM of your choice.
As AI takes on a bigger role in healthcare, UX designers face the challenge of making it both safe and seamless. In this talk, Vincent will share how his team developed a UX pattern library for AI in healthcare, guided by the principles of responsible AI and the requirements of the EU AI Act.
The patterns are designed to embed governance into everyday workflows: protecting patients and clinicians while preserving efficiency. Drawing on examples from radiology, electronic medical records, and cardiology tools, Vincent will show how AI can reduce workload yet also introduce risks such as medical errors, review fatigue, and job change.
Most importantly, you’ll learn practical UX strategies for turning complex regulations into clear, usable design patterns. This is a call to design AI that earns trust, safeguards care, and still keeps the work flowing.
AI is transforming the interfaces we design, but the core principles of UX remain unchanged. In this session, Nirbhay will explore how AI shifts UX patterns rather than the underlying principles, and how understanding the technology can inform better design decisions.
Using a step-by-step example of building an AI-powered app, from a simple chatbot to a fully integrated AI agent, he will demonstrate how AI capabilities influence interface patterns while timeless UX principles guide every decision.
In this 2-hour, hands-on Skills Lab you’ll learn to create lifelike AI personas (synthetic users) and synthetic experts, then put them to work in multiple phases of your research practice.
Synthetic users pack a powerful punch: they are versatile, always-on, easy-to-use, quick, low-cost, low-risk experimentation machines – all reasons to believe that they are likely to become one of your team’s most-used research tools in a matter of months.
To prepare you for that future, we’ll share standards for persona creation, interview protocols, and confidence grading so you can be ready to integrate this new toolset into your research ops and decision making.
We’ll openly tackle the big questions: Do synthetic users mean we don’t have to test with humans? When can they reveal things we can’t learn from people, and when are humans still irreplaceable?
You’ll leave with a concise best-practices guide and copy-paste prompt templates.
Bring a feature, concept, or message to test during the session!
Take a moment to relax, enjoy a drink, or step outside for fresh air, and get ready for what’s coming next 🧘🏻
In this interactive session, Greg will teach how to combine ChatGPT, Relume, and Figma into an AI tool chain workflow to supercharge your UX/UI design process. This interactive session will include a FigJam board packed with AI design resources for participants to utilize during the workshop and take home with them. Attendees will learn how to efficiently progress from user stories to wireframes to visual design in a way that significantly reduces time to quality.
Beneficial for all levels of AI knowledge and professional roles, this Ai chain is a modular framework that can be easily customized to fit individual, studio, and corporate design workflows. Tested and fine-tuned in real-world scenarios over the past 2 years, this workflow has been a piece of the AI training for numerous global corporate design teams, including Netflix, Logitech, and Bloomberg.
[To be announced]
In this talk, Jeff will explore how you can design user-centered AI products that build trust, and in the process add more value to your team. He will walk you through how you can answer three questions for your team focused around the user problem, experience and level of trust.
He’ll also share some of his experiences researching AI products at Netflix, Meta and Google. You’ll come away with actionable tips and frameworks you can start applying today to improve your AI products.
2026 is the year AI goes fully Agentic. UX needs to catch up,or risk sinking with the Figma Titanic. This hands-on course is your lifeboat.
Join Greg Nudelman, author of the #1 new Amazon release book: “UX for AI: A Framework for Designing AI-Driven Products”, as we sketch our way to survival through the stormy waters of Agentic AI. Using pencils, sticky notes, and an LLM (ChatGPT, Claude, etc.), we'll prototype autonomous agents using RAG, build digital twin and value matrix models, and utilize the LLM role-play and low-fi prototyping to architect an end-to-end multi-agent/human interaction flow you can refine with your team.
In this talk, Remko will help design and product teams develop practical skills for integrating AI into user experiences responsibly and effectively. He will teach attendees how to frame AI as a supporting capability rather than the core product, and how to apply AI to enhance usability and user outcomes.
Remko will share strategies for designing resilient interactions that account for AI errors, as well as methods for building user trust through transparency and explainability.
We’re going to have an open conversation on the topic with multiple speakers. Stay tuned for details!
The AI wave isn’t coming, it’s already here, rewriting the rules of product design, customer expectations, and business strategy in real time. For UX and product leaders, the challenge isn’t just understanding AI, it’s helping their teams adapt, experiment, and integrate it effectively into products and processes now.
In this high-impact session, UX research leader Kathryn Campbell will cut through the hype and show attendees how to transform their team into an AI-ready powerhouse before the market leaves them behind.
This talk is about overcoming overwhelm and leaning into learning in real time. If you’re a UX or product leader who needs to make AI a practical advantage now, this session is your playbook.
As AI becomes embedded in products, design is key to moving beyond novelty and toward differentiation. In this talk and hands-on workshop, Dave Brown introduces a practical framework of AI design patterns you can apply immediately. Drawing on real-world examples from his work at Qualtrics and AWS, he'll show how to use patterns like expectation framing, expressive input controls, and confidence visualization to create more intuitive and trustworthy AI experiences.
Attendees will then apply these patterns in a guided activity, walking away with a tangible lens for evaluating their own products and skills to improve collaboration with their teams across product management, engineering, and data science.
Enjoy your Coffee
In this talk, Kshitij Agrawal will explore how to design in the new age, transforming static designs into interactive prototypes. He will teach you how to use AI for ideation, prompting in Cursor, iterating with different LLMs, building internal tools, and launching features faster.
The session includes hands-on exercises designed to solidify your understanding and skills, along with a link to a starter Designer Development Kit.
As AI-powered interactions become increasingly prevalent, designing human-centered experiences that prioritize transparency, trust, and user control is crucial. In this talk, Ranjeet Tayi will explore the emerging field of Agentic UX, where AI assistants and chatbots are redefining the way users interact with technology. Agents are the future, and this represents a significant transformation. He will discuss the key principles of human-centered AI design and provide practical insights into creating AI experiences that are both effective and enjoyable.
The session will also cover the opportunities and challenges in Agentic UX design, providing a comprehensive understanding of this rapidly evolving field. Ranjeet will showcase interesting case studies and designs demonstrating AI-powered interactions that meet user needs and drive business value. Join him to shape the future of human-tech interaction and unlock the potential of AI.
AI design reviews can feel uncertain, with shifting outputs, cross-functional misalignment, and unclear success criteria. This session gives you a complete system to build confidence from kickoff to launch.
You will learn the Intention–Input–Intervention model for early team alignment, a practical framework for reviewing AI UX quality, and key metrics to track results after launch. Leave with actionable tools to align stakeholders, evaluate designs, and measure trust and effectiveness.
In this talk, Kay will share what he learned from designing Alexa, Orion, and Ray-Ban Meta; and how those experiences revealed the limitations of ambient interfaces and the potential of embodied, generative, and symbiotic AI.
